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The game company known for the Madden video games and Lord of The Rings video games (Electronic Arts) has decided to purchase BioWare/Pandemic. Electronic Arts wants to open their checkbook and plans on spending an estimated $ 860 Million to buy BioWare/Pandemic. This is a brilliant marketing strategy by Electronic Arts. They have been making fantastic decisions since 2005. When Electronic Arts bought the exclusive rights to the NFL, it prevented 2K Sports from using actual NFL players in their game. Consequently, Madden 2006 obliterated the sales of any 2K Sports game that year. Then, Electronic Arts did the remarkable Lord of The Rings games. After that, they delayed the release of the Crysis demo to prevent low sales due to Halo 3. Electronic Arts keeps making unbelievable decision after unbelievable decision. No one can deny the success that Electronic Arts has had with games like Madden, Quake Wars, and the newly released The Orange Box. The future looks bright for Electronic Arts. They are going to be earning so much money from games such as Army of Two, Hellgate: London, Spore, Crysis, Mercenaries 2, Rock Band, The Simpsons Game, and Need for Speed ProStreet. More importantly, Electronic Arts will own the rights to MASS EFFECT!!! What does all this mean for Electronic Arts? It is too early to infer the intentions of Electronic Arts, but there is intense speculation that the highly anticipated game Mass Effect will no longer be an Xbox 360 exclusive. Mass Effect could be a multi console game and be ported over to the PlayStation 3. The game is still slated for a November 2007 release date on the Xbox 360, but Electronic Arts has not ruled out a PlayStation 3 iteration of Mass Effect. For right now, BioWare/Pandemic and Electronic Arts are separate video game companies. January 2008 is when Electronic Arts will overtake BioWare/Pandemic. PlayStation 3 owners have to doff their caps to Electronic Arts if they can pull something like this off. If Mass Effect comes to the PlayStation 3, then owners of the PlayStation 3 will give Electronic Arts a standing ovation.

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